Sr. Art Director
For the second year running, Intel had a partnership deal with Jim Parsons. But the goal with this campaign was to give Intel's newest chip release (the i7 processor) some major street cred leading up to it's official release. Working as an intern at mcgarrybowen, I worked tirelessly with my copywriter (Kenton Mcrae) and my creative directors (Ryan McCarthy and Brian Mekjian) as we went through various ideas to nail this campaign. Working with Ryan and Brian was an incredible learning experience, kickstarting my career in and love of the advertising world.
Intel x Jim Parsons
Intel wanted to launch their newest chip release—the i7 processor—with a bang. A big bang. So we partnered with ‘Big Bang Theory’ star Jim Parsons to nail this campaign. Parsons brought the perfect level of authenticity by just being his lovable, geeky self.
Intel x Jim Parsons - Clown Spot with Bloopers
Intel x Jim Parsons - Gamer Spot
Intel x Jim Parsons - Taser Spot
Intel x Jim Parsons - Family Sing Along Spot
Intel x Jim Parsons - Innovations Spot
Intel x Jim Parsons - Minimalist Spot
The best ideas are the product of a great team.
I worked on this campaign as an intern at Dentsu (previously McGarrybowen), working alongside copywriting partner Kenton Mcrae and my genius creative directors (Ryan McCarthy and Brian Mekjian). Working with Ryan and Brian was an incredible learning experience, kickstarting my career in (and love of) the advertising world.